Est. 1958 · Dubai
About Rafi Group
Rafi Group is a family-run distribution and warehousing group headquartered in Business Bay, Dubai. Established in 1958, the group imports, warehouses and distributes products across the UAE, the wider GCC and North Africa, with deep roots in picture-framing supplies, fine-art media, aluminum profiles and glass.
Who we are
Rafi Group is a Dubai-based distribution and warehousing company serving the MENA region since 1958.
From a strategically located distribution centre in Al Quoz Industrial Area 1, Dubai and headquarters at The Binary by Omniyat in Business Bay, the group supplies a broad spectrum of businesses — art galleries, photo studios, picture-framing shops, contract framers and printers, photographers, advertising agencies, event companies, and construction and fabrication firms across the GCC.
The heritage categories remain at the core: picture-framing supplies, digital and traditional fine-art paper, aluminum profiles, glass, acrylic and polycarbonate sheets, matboards, and machinery and equipment. The model behind them is broader. Rafi Group partners with brand owners and manufacturers that need a reliable route into MENA, and handles import, storage and distribution on their behalf.
Our network stands strong in the region and further into North Africa.
Our story
From one Dubai supplier to a MENA distribution group
- 1958
Rafi Group is established in Dubai.
- Heritage
Becomes a go-to source for picture-framing supplies and fine-art media in the UAE.
- Partners
Builds long-term distribution partnerships with international brands such as Hahnemühle, Epson, Ilford and Nielsen.
- Network
Extends distribution across the GCC and into North Africa.
- Today
A distribution & warehousing group — HQ in Business Bay, warehousing in Al Quoz.
Our values
How we work
- WE'RE CREATIVE
- WE'RE PUNCTUAL
- WE'RE RESPONSIBLE
- WE'RE FRIENDLY
Our vision
Customer first. Expertise always.
We aim to set the standard for distribution in the region: clear communication, real product expertise, and value rather than margin. Being first to market with the right brands is how we build lasting relationships with the trade.
Our success rests on partnerships with world-class international brands and long-standing customer relationships. We pursue diversification and international expansion for stability and long-term growth, and operate to international best practice as a well-organized family group — working closely with partners and stakeholders across the Gulf.
Trends & core principles
Three trends in our DNA
We apply three overarching macro trends that we consider to be part of our DNA to improve and optimize our product and service solutions so we can exceed our customer's expectations.
Digitalization
As the world we live in is becoming increasingly digital and data-driven, we use digital transformation technologies to create new business processes, culture, and customer experiences to meet changing business and market requirements.
Personalization & Customization
In the B2C domain, we apply omnichannel technologies to ensure a seamless customer experience at every digital touchpoint. We also believe in offering truly personalized and bespoke experiences for our customers.
Sustainability
Sustainability is at the heart of everything that we do. More and more people are becoming concerned with the environmental impact of consumer and business choices. As an organization, we are taking decisive steps to reduce our carbon footprint. For us green is not only a color, it is a 'state of mind'
Next: how our product distribution works · our Dubai warehousing
Work with us
Need distribution or warehousing in MENA?
Tell us about your brand, products and target markets. We reply to every enquiry from info@rafigroup.ae.